Curatorial Writing

Art is no easy thing to write about. Art is visual, deep, and capable of expressing complex ideas through visual objects, colors and shapes. The transition of these visual elements into comprehensible language can be very challenging. Yet, there are many occasions that require art to be put into spoken language. Artists need to write about their work to promote themselves; curators write to inform public audiences about relevant artists, and to attract these audiences to visit their exihibitions.

There is a number of recurrent text types that artists and curators have to master in their careers. The most prominent amongst these are:

  • Artist Statements (long and short)
  • Art Reviews
  • Creative Essays
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In our experience working with art practitioners of all kinds, we have carefully evaluated and assessed the difficulties that this group of people most struggles with.

Writing about art requires 3 things:

  1. Solid knowledge about art
  2. Good writing skills
  3. The ability to transport the artistic essence of one or more artistic works into compelling language.

To help you as an artist or as a curator with any type of writing task you may encounter,  we at have worked out a concept called “Writing from the Canvas”. This concept aims at helping you find your own right angle to look at the works of art you are writing about. It will teach you how to express your thoughts about art in a comprehensible manner, while at the same time conveying the artistic essence of the works described.

Writing for Artists

While art practitioners usually have been developing their expertise about art for many years, most artists are not writers. Yet, to write well about art you don’t need to also become a poet. Being an artist is more than sufficient. What matters is that you learn how to find your own voice, and become able to express your own art with your own words in an authentic manner that allows you to connect with your audience.

In our workshops, we will help you realize your specific writing assignments. We will guide you carefully through the single steps from developing your thoughts to your publishable final draft. A kick-ass artist statement is a powerful marketing tool, and thus a great boost for your artistic career. It has a fantastic impact on your audience, allowing you to make people curious about your work.

Sign up now for one of our artist statement workshops!

Writing for Curators

If you are a writer and want to specialize on essay writing about arts, has developed the ideal solution for you. Our workshops are tutored by a team of two seasoned experts in their respective fields: an art critic and a writing coach.

“Choose one thing and become a master of it. Choose a second thing and become a master of that. When you become a master of two worlds [say, arts and writing], you can bring them together in a way that will introduce hot ideas to each other, so they can have idea sex and make a) idea babies that no one has seen before, and b) create a competitive advantage because you can move between worlds, speak both languages, connect the tribes, mash the elements to spark fresh creative insight until you wake up with the epiphany that changes your life.” – Justine Musk

With the combined knowledge and experience of these 2 tutors, you will learn how to unlock your own synergies at the threshold between language and art. Learn the craft of developing, arranging and expressing your thoughts more clearly, and more efficiently. You will improve your ability to convey art in a more inspiring and fascinating manner to a wider audience.

Sign up for our essay writing workshops!

Why we Specialize in Curatorial Writing

The group of artists and curators is one of our dedicated groups we love to help bring their writing forward. With our combined expertise in the fields of both writing and arts we are able to offer artists and curators the perfect guidance to deal with every writing challenge they may run into in their careers.

Our experts for art criticism and essayistic writing are happy to help you with whatever challenge you’re confronted with.